Marketing Simulation

Markstrat is a strategic marketing simulation that offers iSB students a platform to test business theories and make marketing decisions. Markstrat covers all important aspects of business: from competitive forces to the effects of sales, distribution, R&D, and advertising.

Markstrat

How does Markstrat Simulation work?

iSB Students will become owners of a virtual company and they will have to make important choices by thinking critically about:

Segmentation
Positioning
Brand portfolio management
Advertising
Product launch

iSB students will be challenged to grow their businesses in various situations such as:

Highly demanding and competitive markets
New emerging markets
Time constraints
Uncertain situations

Who uses Markstrat Simulation ?

Markstrat is used by more than 500 universities and business schools around the world such as Imperial College of London (UK), Boston College (USA), University of Chicago (USA), New York University Sydney (Australia).

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