Leonardo Thenov, S.T., M.B.A.

Research Interest

  • Digital Marketing
  • Consumer Behavior
  • Business Development
  • Organizational Behavior

Biography

Leonardo earned his bachelor’s degree in Automotive & Robotics Engineering from Bina Nusantara University, where he developed a strong foundation in engineering principles and innovative problem-solving. Pursuing his passion for business and technology, he continued his studies at the National Taiwan University of Science & Technology, obtaining a master’s degree in International Business Administration where he specialized in Digital Marketing strategies and their practical application. 

His master’s thesis, “The Effect of Transformational Leadership on Employee Attitudes” examined how leadership styles can influence employee motivation and performance, providing insights into optimizing organizational behavior and business development strategies. His research interests include Digital Marketing, Organizational Behavior, Business Development, and Consumer Behavior.

Research Activity and Highlighted Project

Year

Source

Title

Partners/Funding Agency

2025/2026

National

Penguatan agilitas rantai pasokan melalui manajemen risiko berbasis artificial intelligence untuk mendukung kinerja keberlanjutan UKM 4.0

DIKTI

2025/2026

Institution

Awareness Of Digital Marketing Metrics Among Jabodetabek MSME Owners

i3L

2025/2026

Institution

English for Business Purposes Training for Bogor-Based MSMEs

i3L

2024/2025

Institution

Elevating Organic Waste Management with Black Soldier Fly Valorization

i3L

2024/2025

Institution

Exploring the Determinants of Digital Finance Adoption: A Study on Key Factors Influencing Digital Financial Services Usage in Indonesia

i3L

Thenov, L., & Ellivia, V. (2025). The Relationship between Transformational Leadership Elements and Employee Attitudes: A Study of Indonesian Startups. Journal of Strategic Innovation and Business Management, 13-22.

Belago, A., Calderon, A., Thenov, L., & Perez, E. F. (2025). Organizational Development and Change Managementof EEI Power Corporation. Journal of Strategic Innovation and Business Management, 18-39.

Perez, E. F., Sar, Y. T., Buenavista, M. T. S., Thenov, L., Gwa, J. A., & Waani, S. M. (2025). The Effectiveness of Transformational Leadership in National and International Non-Governmental Organizations (NGOs) in Yangon. Journal of Strategic Innovation and Business Management, 1-12.

Intellectual Property Rights

Patent/Copyright

Title

Year

Copyright 

Module: Entrepreneurial Branding Strategy

2025/2026

Copyright

Book: Leading with Vision

2024