Andamar Pradipta, S.Sos., M.A., Ph.D.

Research Interest

Marketing
Corporate Culture
Organizational Psychology

Biography

Andamar Pradipta, S.Sos., M.A., Ph.D. obtained his bachelor’s degree in 2014 from Universitas Indonesia, majoring in Social Anthropology. He continued his studies at Central European University, Hungary, and graduated with an M.A. in Sociology and Social Anthropology in 2016. He then obtained his Ph.D. in Philosophy and Human Development from Universiti Malaysia Kelantan in 2025.

His research interests include corporate culture, organizational psychology, marketing, and esoteric practices in urban areas. Due to his anthropological background, he has a strong fascination with qualitative research, which he actively works on and develops at i3L.

He teaches a wide range of courses, including but not limited to Business Ethics, Principles of Business Psychology, Organizational Behavior, Intercultural and Ethical Decision Making, Scientific Writing and Presentation Skills, Business Communication, and International Business.

Pradipta, A. (2022). How private higher education institutions in Indonesia changed their marketing mix amidst the COVID-19 pandemic. International Journal of Educational Management and Innovation, 3(1), 11-22.

Pradipta, A. (2020). Review: The emic and etic uses of the term ‘corporate culture’. Asian Journal of Business and Entrepreneurship, 1(2), 53-62.