Friday, December 20, 2024 — Food waste–it’s a bigger issue than you might think. Every year, about $1 trillion dollars worth of food is wasted globally, threatening food security and causing significant environmental damage. Imagine the resources–water, energy, and labor–that go into producing food, only for a large portion of it to end up in landfills. To tackle this issue, the Community Outreach Division of SCi took action with the Food Rescue Campaign, a vibrant, social media-driven educational initiative aimed to raise public awareness on food waste and empower people to make smarter and more sustainable choices in food consumption and waste management. The campaign was launched on Instagram via @i3lfoodrescuecampaign, where a wide range of vibrant and informative content was served to shed light on the food waste crisis.

A Taste of the Campaign
So what did the Food Rescue Campaign serve up? Plenty! A wide variety of topics were explored:

• The Scale of the Problem: Why is food waste such a global crisis?
• Local Solutions: How is Indonesia tackling the issue? From innovative organizations to grassroots programs, there’s hope on the horizon.
• Practical Tips: How to store food properly, distinguishing between safe and scrap food, and reduce food loss with meal planning.

But this wasn’t just a one-way street. The campaign was brought to life by a passionate team of 105 campaigners who poured their creativity into posting their own original contents:

• What I Eat in a Day Videos: showcasing realistic, portion-controlled meals with minimal waste.
• Infographic Myths vs. Facts: Who knew “best before” dates didn’t mean food magically goes bad at midnight?
• Memes and Comics: because who doesn’t love a side of humor with their activism?
• Meal Planning Guides: tailored to help even the busiest student reduce waste without sacrificing flavor.
• DIY Recycling Hacks: tutorials on transforming scraps into something useful–think compost or even upcycled recipes!