Digital Marketing Simulation

Mimic Pro is a Digital Marketing Simulation​ used by iSB Creative Digital Marketing students. This simulation significantly shortens the learning curve when working with PPC ads, allowing students to spend less time digesting core principles and more time to get valuable practices.

Mimic Pro

How do Mimic Pro Simulations work?

iSB Students will become owners of a virtual company and they will have to make important choices by thinking critically about:

  • Writing targeted ads
  • Performing strategic keyword research
  • Creating high-converting landing pages
  • Measuring key performance indicators
  • Pricing and product
  • Utilizing email marketing

Who uses Mimic Pro Simulation?

Mimic Pro Simulation is used by universities and business schools around the world such as the University of Chicago Booth School of Business, Indiana University of Northwest, and the University of Missouri.

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