Sakti Hendra Pramudya, S.Si., M.M.

Research Interest

  • Marketing
  • Family Business
  • Entrepreneurship
  • Business Culture and Ethics

Biography

Sakti Hendra Pramudya, S.Si., M.M. is a part-time lecturer at the Bioentrepreneurship program and Senior Partnerships Manager for Southeast Asia at Wikimedia Foundation. Sakti has a bachelor’s degree in Human Geography from Gadjah Mada University, a master’s degree in Marketing Management from Universitas Indonesia, and is currently in his final year of a Ph.D. program at the University of Pécs (Hungary). In 2017, Sakti won the Stipendium Hungaricum scholarship from Hungary to continue his Ph.D. study.

Over the course of his Ph.D. study, Sakti has published several research papers in prominent international journals, attended numerous international conferences in Europe, and had an opportunity to teach at the University of Pécs for the Change Management subject. Sakti also has been invited to teach at the University of Pécs (Hungary), Lille Catholic University (France), and Babeș-Bolyai University (Romania).

Professionally, Sakti has more than 12 years of professional experiences working with major National and Multinational companies. Currently, Sakti is focusing his work in the non-profit sector as an advocate of the free knowledge movement through establishing partnerships in the technology ecosystem at Wikimedia Foundation and sharing his expertise and experiences through teaching and research.

Selected Publication

Pramudya, S. H. (2021). The Entrepreneurship Ecosystem in Malaysia: The Global Entrepreneurship Index (GEI) Analysis. Regional Formation & Development Studies35(3).

Pramudya, S. H. (2021). Succession Planning in Micro and Small Family Business (Case: Micro and Small Family Business in East Jakarta). Airlangga Journal of Innovation Management, 2(1), 15-28.

Pramudya, S. H. (2020). The Celebrity Family Endorsement on Instagram Product Advertisement (Case: The Hermansyah). International Journal of Family Business Practices, 3(2), 60-82.

Pramudya, S. H. (2019). Online Transportation Price War: Indonesian Style. Regional Formation & Development Studies29(3), 122-130.

Pramudya, S. H. (2018). The Characteristics of Migrant Entrepreneurs in South Jakarta. Regional Formation & Development Studies, 1(24).

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