Andamar Pradipta, S.Sos., M.A., Ph.D.

Research Interest

Marketing
Corporate Culture
Organizational Psychology

Biography

Andamar Pradipta, S.Sos., M.A., Ph.D. obtained his bachelor’s degree in 2014 from Universitas Indonesia, majoring in Social Anthropology. He continued his studies at Central European University, Hungary, and graduated with an M.A. in Sociology and Social Anthropology in 2016. He then obtained his Ph.D. in Philosophy and Human Development from Universiti Malaysia Kelantan in 2025.

His research interests include corporate culture, organizational psychology, marketing, and esoteric practices in urban areas. Due to his anthropological background, he has a strong fascination with qualitative research, which he actively works on and develops at i3L.

He teaches a wide range of courses, including but not limited to Business Ethics, Principles of Business Psychology, Organizational Behavior, Intercultural and Ethical Decision Making, Scientific Writing and Presentation Skills, Business Communication, and International Business.

Research Activity and Highlighted Project

Year	Source	Title	Partners/Funding Agency
2025/2026	Institution	Awareness Of Digital Marketing Metrics Among Jabodetabek MSME Owners	i3L
2024/2025	Institution	Tracing Cultural Factors Affecting Consumer Behavior in Artificial Intelligence for Market Research and Sentiment Analysis Applications	i3L

Karnadi, L., Andamar, P., Darmawan, M. B. (2025). Qualitative Assessment of the 4P Marketing Mix for Modified Resistance Bands in the Indonesian Martial Arts Industry. Journal of Strategic Innovation and Business Management, 1(02), 1-17. https://doi.org/10.54250/view/10/version/10

Pradipta, A., & Stark, A. (2025). When magic makes sense: Public perceptions of modern esoteric practices in urban Indonesia. Penerbit Universiti Kebangsaan Malaysia.

Pradipta, A., & Stark, A. (2025). The adoption of new-age spiritualism in traditional esotericism in Indonesia. Quantum Journal of Social Sciences and Humanities, 6(1), 117–125. https://doi.org/10.55197/qjssh.v6i1.549

Karnadi, L., Budisantoso, T., & Pradipta, A. (2023). Factors influencing Sri Lankan doctors’ behavior to recommend online purchase of medical nutrition products. Asian Journal of Business Research, 13(3). https://doi.org/10.14707/ajbr.230158

A Layman’s Guide to Academic Sublimation – i3L Press – Book Publication

Intellectual Property Rights

Patent/Copyright	Title	Year
Copyright	Module: Branding Strategy Overview	2025/2026