Andamar Pradipta, S.Sos., M.A.

Faculty of Business and Entrepreneurship

Research Interest

Andamar Pradipta, S.Sos., M.A.


Andamar Pradipta, S.Sos., M.A. obtained his bachelor’s degree in 2014 from Universitas Indonesia, majoring in Social Anthropology. He then continued his study at Central European University, Hungary, and graduated with an M.A. in Sociology and Social Anthropology in 2016.

His research interests include corporate culture, organizational psychology, and marketing. Due to his anthropological background, he has a strong fascination with qualitative research which he actively works on and develops at i3L.

He teaches Academic Writing, Scientific Writing and Presentation Skills, Business Communication, and non-credit English courses. He is also currently pursuing his Ph.D. at Universiti Malaysia Kelantan.

Selected Publication

Pradipta, A. (2022). How private higher education institutions in Indonesia changed their marketing mix amidst the COVID-19 pandemic. International Journal of Educational Management and Innovation, 3(1), 11-22.

Pradipta, A. (2020). Review: The emic and etic uses of the term ‘corporate culture’. Asian Journal of Business and Entrepreneurship, 1(2), 53-62.



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