Digital Marketing: A New Friend for Businesses?

By Elita Jessamine Chandra, B.Comm, M.M.

When the term Digital Marketing first started to be widely used in the 2000s, a couple other terms shadow Digital Marketing, namely Internet Marketing and Online Marketing. The term Digital Marketing is currently being used everywhere, with a lot of companies now trying to catch up startups by establishing their own Digital Marketing department, creating new positions like Social Media Directors. Despite being a rather new discipline that has only started in the past couple decades, there are theories that have been widely used and are now taught by pioneering universities. For those who just started learning about digital marketing, the question remains: what classifies as Digital Marketing? 

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